Predator 7™ – Who Dat

Science of the Strike

The Predator 7™ Who Dat is a premium 3.5-inch paddle tail swimbait built for anglers who fish with confidence and expect results. Featuring a bold, high-contrast color pattern designed to stand out in a variety of water conditions, Who Dat was engineered to get noticed and trigger aggressive reaction strikes from the marsh's top predators.

Infused with a proprietary fish-attracting scent and enhanced with UV technology and luminescent glow properties, Who Dat helps fish locate your bait faster, whether you're fishing stained marsh water, wind-blown shorelines, oyster reefs, or deep channels.

When the bite gets tough, confidence matters.

Who Dat delivers.

Built to Get Noticed

The Who Dat color pattern creates a highly visible profile that excels in changing water conditions. Whether fish are feeding aggressively or simply reacting to movement, Who Dat provides the contrast needed to stand out without looking unnatural.

Combined with the Predator 7's oversized paddle tail design, the bait produces an aggressive tail kick while maintaining a realistic swimming motion. The larger paddle creates powerful vibration and water displacement that predators can track from a distance.

Oversized Tail. Bigger Strike Zone.

Most swimbaits rely heavily on body roll to create action.

The Predator 7 was engineered differently.

Its oversized paddle tail generates maximum movement while allowing the body to maintain a natural profile. This creates a swimming action that closely mimics fleeing baitfish while producing enough vibration to attract fish from farther away.

The result is more visibility, more strikes, and more fish in the boat.

Designed for Better Hookups

Every Predator 7 features a precision-cut belly slit that improves hook penetration and increases hookup percentages.

The integrated dorsal fin helps improve weedless performance when fishing around grass, shell, and structure while maintaining the bait's natural action.

From the strike to the net, every detail was engineered for performance.

High-Buoyancy Formula

The Predator 7 is built from a premium high-buoyancy plastic blend.

When fished weightless, the bait naturally floats. When paired with traditional jig heads or weighted hooks, it maintains a natural nose-down, tail-up posture when resting on the bottom.

This keeps the tail elevated above mud, grass, and debris, creating a realistic feeding posture that predators instinctively attack.

Designed for Triton 7™ Underspins

The Predator 7 was specifically designed to pair with the Triton 7™ Underspin Series.

Together they create a complete presentation that combines flash, vibration, scent, UV visibility, glow technology, buoyancy, and unmatched tail action.

Features

• Premium 3.5-inch paddle tail swimbait

• 5 baits per pack

• Who Dat color pattern

• UV-enhanced finish

• Glow-in-the-dark technology

• Proprietary fish-attracting scent

• Designed for Triton 7™ Underspins

• High-buoyancy formula

• Weedless dorsal fin design

• Precision belly slit for superior hooksets

• Oversized paddle tail for maximum tail action

• Saltwater-tested performance

• Ideal for Redfish, Speckled Trout, Flounder, Black Drum, and other inshore predators

Why Fish Who Dat?

Because when the fish start feeding, you don't want to wonder if you tied on the right bait.

You want confidence.

You want action.

You want a bait that stands out, moves water, and gets crushed.

Who Dat was built for those moments.

Predator 7™ Who Dat

When They Ask Who Caught 'Em... You Know the Answer.