Predator 7™ – Purple Haze

Science of the Strike

The Predator 7™ Purple Haze is a premium 3.5-inch paddle tail swimbait built for anglers who understand that sometimes the difference between a good day and a great day comes down to color.

Designed to excel in stained water, overcast conditions, early mornings, late evenings, and dirty marsh systems, Purple Haze combines bold visibility with natural swimming action to create a presentation predators simply cannot ignore.

Infused with a proprietary fish-attracting scent and enhanced with UV technology and luminescent glow properties, Purple Haze remains highly visible when fish are feeding aggressively and when conditions make it difficult for predators to locate prey.

Maximum Visibility. Maximum Confidence.

Purple has long been one of the most trusted colors among inshore anglers because it creates a strong silhouette in the water while maintaining a natural appearance.

The Predator 7 takes that proven color concept and pairs it with an oversized paddle tail that generates aggressive tail action without excessive body roll. Instead of relying on the entire bait to create movement, the Predator 7 delivers powerful tail kick that mimics a fleeing baitfish and triggers instinctive reaction strikes.

Whether you're working shorelines, grass flats, drains, oyster reefs, or open bays, Purple Haze stays active and hunting.

Designed to Catch More Fish

Every Predator 7 is engineered with a precision-cut belly slit to improve hook penetration and increase hookup percentages.

The integrated dorsal fin helps improve weedless rigging, allowing anglers to fish confidently through grass, structure, and cover while maintaining a natural presentation.

The result is a bait that not only gets more bites but helps convert those bites into fish in the boat.

High-Buoyancy Formula

The Predator 7 is built from a premium high-buoyancy plastic blend designed to keep the bait working even when it isn't moving.

When rigged weightless, the bait naturally floats. When paired with traditional jig heads or weighted hooks, it maintains a realistic nose-down, tail-up posture when resting on the bottom.

This elevated position keeps the tail visible above mud and debris while creating a natural feeding posture that predators recognize as an easy meal.

Designed for Triton 7™ Underspins

The Predator 7 was specifically developed to pair perfectly with the Triton 7™ Underspin Series.

Together they create a deadly combination of flash, vibration, scent, UV visibility, glow technology, buoyancy, and tail action that consistently produces results across a wide range of fishing conditions.

Features

• Premium 3.5-inch paddle tail swimbait

• 5 baits per pack

• Purple Haze color pattern

• UV-enhanced finish

• Glow-in-the-dark technology

• Proprietary fish-attracting scent

• Designed for Triton 7™ Underspins

• High-buoyancy formula

• Weedless dorsal fin design

• Precision belly slit for superior hooksets

• Oversized paddle tail for maximum tail action

• Saltwater-tested performance

• Ideal for Redfish, Speckled Trout, Flounder, Black Drum, and other inshore species

Why Fish Purple Haze?

When visibility matters and predators are hunting, Purple Haze stands out.

Its bold profile, unmatched tail action, scent technology, and high-buoyancy design make it a confidence bait that performs when conditions are less than perfect.

When the water gets dark, the strikes get violent.

Predator 7™ Purple Haze

Disappear in the Water. Dominate the Strike Zone.